#KnowTheCost – Spreading the Message to Atlantans

Did you know that it takes approximately 668 gallons of water to make a single soccer ball? Over 663 million people worldwide drink dirty water – that’s twice the population of the United States.

#KnowTheCost. This is the message that IBM, in collaboration with the Weather Channel, wanted to spread. The Mill, an experiential and interactive design studio, chose Piedmont Park as the venue to reach as many Atlantans as possible.

“It seemed like a no brainer with the stunning backdrop of Dockside, and the foot traffic the Park attracts,” says The Mill.

The Mill was challenged to ideate a concept to support a Change campaign that IBM and the Weather Channel were launching in June of 2019 to raise awareness around the issue of global clean water scarcity and water footprints. That is when The Mill came up with an activation ultimately called Know the Cost.

The Mill would take everyday items and freeze them in the amount of ice equivalent to the amount of water it takes to produce each one (leveraging global average). In this activation, a t-shirt, soccer ball, coffee cup and plastic T-Rex toy would be on display. They would work alongside a waterfootprint.org scientist to provide and validate the statistics and claims. 

After some online research for parks in the area and a positive testimony, The Mill found Piedmont Park. The Mill says, “the rental was affordable, spacious, convenient and scenic, with great attractions and foot traffic.” Although it was an outdoor activation, The Mill really appreciated having a building included with the rental to store equipment, escape the heat, and utilize the restrooms. Other amenities that were useful included the security option and easy access for load-in and out.

We love when clients come to us with new challenges and opportunities like these, so the hope is that we’ll continue to do even more of these types of activations in the future, says the Mill. “If the opportunity presents itself, we would do another event here.”

To host your next activation or installation in Piedmont Park, contact ldickinson@piedmontpark.org or (404) 537-2831 to reach Leslie Dickinson. Also, visit https://www.piedmontpark.org/corporate/ to learn more.

Honoring the Brown Thrasher: Chalk Art Festival 2019

Have you ever walked through Piedmont Park and stopped for a moment to close your eyes and listen to the birds sing?

Piedmont Park is home to countless birds and other wildlife. No matter what is happening on the grounds of Piedmont Park, there are little creatures with big stories fluttering through the treetops.

In honor of Georgia Grows Native for Birds month in September, the Piedmont Park Conservancy is participating in the Atlanta Audubon Society Chalk Art Festival and highlighting the Brown Thrasher, a common resident of Piedmont Park.

The Brown Thrasher, the state bird of Georgia, is a relatively large songbird that can be identified by their brown feathers, yellow eyes, curved beak, and bold black and white patterns. Brown Thrashers nest in dense wooded areas such as forests, and are the only species of Thrasher found east of Texas. With an omnivorous diet, they are ground foragers and primarily survive on fruits (such as holly berries), seeds, and nuts.

 

Photo credit: Kevin Gaston

The Piedmont Park Conservancy’s design will feature native plants used by Brown Thrashers for food and habitat by illustrating a “bird’s eye view” of the native plants that attract them; a close up of the Brown Thrasher’s eye; and inside the eye will be those native plants such as Holly, Elderberry, Juniper, Dogwood and Serviceberry.

Appreciation goes to our artists: Dana Buskovitz, Krystal Collier, Hannah Hanssens-Reed, and Kaycee Walker!

Please visit the Conservancy’s piece, and all of the art at the Atlanta Audubon Society’s Chalk Art Festival on Sunday, September 29. Chalking occurs from 1-5pm. Voting and awards is from 5-6pm. The festival is located at the Piedmont Commons of Piedmont Park. This location is at the very north end of Piedmont Park.

Party for Piedmont Park: Over $125,000 Raised

On Thursday, September 5, the Piedmont Park Conservancy cheered to 30 years at the Party for Piedmont Park! In the last 30 years, the Piedmont Park Conservancy has invested over $66 million into Piedmont Park, and continues to raise over $3.5 million each year to sustain the maintenance and programming of beautiful Piedmont Park. With more than 700 people in attendance, the Piedmont Park Conservancy was able to raise more than $125,000 for Piedmont Park. 

Guests arrived at Greystone, a gorgeous venue hall with original granite walls overlooking the pool and Lake Clara Meer. Attendees were treated to an open bar, restaurant tastings from Atlanta’s premier spots, a silent auction and an opportunity to snap a picture at the photo booth. Everyone danced through the decades with DJ BIGG H and Ricardo Spicer of Amp’d Entertainment. Finally, attendees shared their stories to be illustrated at a live drawing by The Sketch Effect.

Missed the party? You can still support by donating today!

Join us for our next social fundraiser, the Piedmont Park Beer Garden on Thursday, October 3, 2019.

Thank you to our host committee for planning and supporting an awesome event!

Left to Right: Zak de Leon, Stefanie Agusta, Jeffrey Glover, Carrie Furman, Calvin O’Keeffe, Celia O-Keeffe, Byron Kirkpatrick, Erin Croom, Tahmida Shamsuddin, Arvind Reddy, Katherine Johnson, Justin Wong, Ashley Blackwell, Jenna Wong, Alex Ginsberg

Photo Credit: Rick Moll Photography